Prior to my stint at DIRECTV, I was a part of a start- up. I throughly enjoy the energy and the collaborative spirit of the start-up culture.
Prior to being acquired, DAX used to be an Emmy Award winning startup focusing on cloud-based media production workflow for film and tv studios like CBS, Lionsgate and Warner Brothers TV.
I was the primary (UX/UI) designer during DAX’s early stages. I designed the first few versions of their tablet and web experiences.
The design challenge was two fold... One, create a directory structure that’s intuitive to the user. And two, build a robust dashboard that adapts to the needs of all the teams involved, from legal to creative to management.
DAX was acquired by Prime Focus technology shortly thereafter.