G Sinha - Some Recent UX Work

ESPN's first ever MVPD Application

We partnered with ESPN to co-design their first ever application on a set-top box and truly test the limits of our platform. 

The app extended ESPN’s experience by delivering niche and international content while maintaining consistency with their overall brand. 

In its first month of launch, the total number of unique as well as returning visitors have exceeded our expectations, and the application is projected to be among the most visited for this platform.

My role was that of a design liaison. I made sure that there was fluidity between the two experiences, and the application itself played well with the broader system.

The application is live, and I intend to leverage usage data and further iterate on this experience.