G Sinha - Some Recent UX Work

DIRECTV NOW

DIRECTV NOW is AT&T’s next generation mobile-first video entertainment platform. It can be interfaced with on a range of devices from mobile (iOS and Android), web and tablet devices, to over-the-top 10-foot devices like AppleTV, FireTV and Roku, to name a few.

To be a part of the transformation, both from a process and organizational point of view, work purely within an Agile framework, and then to deliver a product to a million plus users nationwide was definitely once in a lifetime experience.

I have been lucky enough to be on a project of this scale, and be involved in everything aspect of design from :
- Designing conceptual models, framework and strategy for functional areas
- Designing, testing and documenting key features
- Ideating, testing and designing forward-thinking concepts, to
- Adapting the design for a range of platforms like Android OS, Xbox and Roku (to name a few)

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