G Sinha - Some Recent UX Work


:: Career Goal :: 

Lead design for game changing products


  • Partnered with ESPN to launch their first ever set-top box application (http://es.pn/2lQsbRi).
  • Led the design for the binge viewing experience for DIRECTV reaching over eight million households.

  • Recipient of JD Powers Customer Satisfaction Award for Acura’s web and mobile experience (2012).

  • Recipient of Rovi’s (now called TiVo) internal design of the year award (2010). 


  • Proven track record of solving design problems for major brands to small startups.
  • Over ten years of experience in the overall design process including design strategy, ideation, information architecture, interaction design, visual design and typography. Worked with formative research, prototyping and user testing teams.

  • Worked with design tools like Adobe Creative Suite, Omnigraffle, Keynote, Sketch, Principle, Axure etc.

  • Experienced in agile and waterfall methodologies.

  • Actively mentoring and coaching younger talents. Involved in the local UX mentorship program. 

Key Work Experience 

Lead UX Designer
AT&T (formerly DIRECTV) 

02/2016 - Present

Los Angeles, CA  


Industry leader in the in-home entertainment space. 

  • Leading the strategy and design for the set-top box’s application platform.

  • Designing the roadmap for the future generation of entertainment products.

  • Developing the strategy for the third-party developer platform for the set-top box.

  • Defined the roadmap and delivering on the design for supplemental (web) content experience. 

Senior UX Designer
AT&T (formerly DIRECTV)

05/2013 – 02/2016

Los Angeles, CA  

  • Designed the binge viewing experience for the Set-Top Box platform reaching over eight million households.
  • Led the redesign for NFL Sunday Ticket’s set-top box’s interactive experience.

  • Led the design and development of the third-party application design guidelines for the set-top

    box platform. 

UX Designer
MXM – www.mxm.com

05/2011 – 04/2013

Los Angeles, CA  

Interactive design agency providing multi-platform solution for a range of clients.

  • Responsible for delivering cross-platform design solutions for key clients like Honda, Acura, Nestle and Ford. 

UX Designer

Tivo (formerly Rovi) – www.tivo.com


Los Angeles, CA  

B2B organization focusing on solutions for consumer electronics and cable industry with clients like Samsung, Time Warner, Charter & Sony.

  • Designed and delivered the user experience for a seamless cross platform digital living room experience. 

UX Designer
Various start-ups

2004 - 2008

Los Angeles, CA


Worked with multiple start-ups designing...

  • Seamless social networking experience across web and mobile platforms.

  • Interactive mobile experiences for major brands like Sony, Knorr and Teen Vogue.

  • Content recommendation and discovery web-application targeting entertainment clients. 


  • BFA, Graphic and Interactive Design, GPA–3.2, Tyler School of Art, Temple University, Philadelphia, PA (www.temple.edu).

  • Degree in Fashion Design, National Institute of Fashion Technology, Chennai, India. 

Reference – Available on request.